Custom lanyards are an effective, though often overlooked, tool that allows you to get the word out about a business. They are not only extremely useful, but they can also be used to carry almost anything: from event badges to keys or even water bottles! But they also help to attract and keep clients, strengthen the brand identity, enhance your working opportunities, or make your employees feel proud. Let’s take an in-depth look at how investing your money in custom lanyards can benefit a business.
Enhance and Strengthen Brand Identity
Brand identity is a crucial aspect. It helps to determine how your employees feel about your organization and also how your customers view your business. Building a brand identity includes factors such as a logo, the communication style, as well as a series of visual elements including slogans, colours, or mascots.
Having your employees wearing custom lanyards can reinforce your brand identity. However, it is especially important for those employees who are in constant contact with customers (i.e. sales people, technicians, etc.). Providing all the employees with custom lanyards will allow them to display a professional image. In addition, it encourages team spirit.
Improve Networking Opportunities
This is a great opportunity to let people know what your business is about. But this implies more than simply walking up to someone and introducing your business. Whether you are at a conference, a local networking event, or a trade show, custom lanyards featuring your logo can become a wonderful conversation starter.
If they are well designed, quality custom lanyards with eye-catching colours will surely get noticed. And the main advantage is that custom lanyards are affordable enough to be gifted away with business cards at any event. You will thus make sure that your prospective clients remember you.
Increase Visibility
Finding a cost effective way to enhance visibility is a huge challenge for all small and medium sized businesses. Custom lanyards are a great way to enhance brand visibility without having to break the bank.
They are not only affordable, but they also last longer than commercials and go practically anywhere if one wears them. As a matter of fact, you might be surprised to find out where people notice your custom lanyards.
Build Customer Loyalty
Custom lanyards are the ideal loyalty gift due to their usefulness. In addition, they can suit any type of outfit and can be worn anytime, anywhere. A nice looking lanyard with eye-catching colours and featuring your logo and phone number printed on it means that you and your business are practically only a phone call away from your potential clients.
If you wish to reinforce customer loyalty, enhance networking opportunities, or improve your brand visibility, we are here to help you out. Do not hesitate to contact us and discover what we can do for your business!