A USB lanyard is a lanyard that is usually worn around one’s neck and which has a USB flash drive attached to it. There is no doubt that we are talking about one of the best corporate gifts. If you are wondering why, here are some of the reasons.
First of all, both the USB device and the lanyard itself can be branded with the company’s logo. In addition, you can even choose the material the lanyard is made from. You can opt for interesting fabrics such as denim, leather, PVC, rubber, or neoprene, and have the shape and the appearance of the USB flash drive customised as well. This way, when people use or wear it, they are actually achieving a better recognition of your brand by having it displayed for other potential clients to see. People are wearing lanyards all the time, be it at the office, at the events they are attending, or even at home for holding and carrying around their keys, cell phones, and all types of other small things. The custom lanyards you give out are thus looked at repeatedly, thus strengthening the bond between customers and your business.
Secondly, despite their incredibly affordable prices, USB devices are perceived as “gadgets” with an excellent perceived value in your clients’ minds, both in terms of usefulness and financial value. People really enjoy being offered such free gifts, especially because this type of giveaways make them feel that they are receiving something desirable for free, and also that your business appreciates them sufficiently to offer them a really helpful item.
Thirdly, because USB sticks can be preloaded with useful promotional information that can help your business make more sales. Depending on where and when you gift your branded USB lanyards, the preloaded content might vary. However, you should make sure the content is engaging enough or your clients might replace it with their own content. And that would be a huge loss.
If you decide to give them out at training events or even a seminar, then you could include information that efficiently highlights how your company and products fit in. If you are offering them at a sporting event, fun and light hearted content might be the wisest choice. However, you should still make sure that the content is relevant to what your business does. Or, at least, have your brand displayed all over it.
You should also know that custom USB lanyards can be mass produced very cheaply, according to your specifications, especially if you decide to buy them in bulk. This way, the cost per unit is significantly reduced. Custom USB lanyards are certainly worth considering as corporate gift options.