A staple in the realm of promotional merchandise, UK lanyards have held a steadfast position in the market, growing in popularity for various applications ranging from corporate events to music festivals.
In this article, we delve into the world of lanyards, analyse the market, and answer some burning questions including why people buy lanyards, the most popular lanyard size, and whether lanyards are still in style.
The Value of the Lanyard Market
The global lanyard market has been on an upward trajectory, attributed to increasing demand for promotional merchandise and branding needs across various industries. A recent report estimated the global lanyard market to be worth approximately $1.48 billion in 2022, and it is projected to grow at a healthy CAGR (Compound Annual Growth Rate) in the coming years.
Lanyard Market Value in the UK
Drilling down to the UK lanyard market, it forms a substantial part of this global value, buoyed by a robust demand for customised and promotional lanyards across numerous sectors, including corporate, educational, events, and healthcare.
While the exact market value of lanyards UK isn’t isolated in most reports, it is important to note that the UK promotional merchandise market, of which lanyards form a significant part, was valued at over £1 billion in 2021. Considering the substantial demand and growth factors, the value of the UK lanyard market can be estimated to be a significant fraction of this figure.
This strong market position reinforces the importance of reliable UK lanyard suppliers like Lanyard Factory in catering to this demand, further emphasising our commitment to providing quality, versatility, and style in every lanyard we produce.
The Lanyard Market in the UK
In recent years, the UK lanyard market has experienced significant growth, driven by increasing demand from businesses, schools, and organisations for personalised and branded merchandise. Lanyards are favoured due to their versatility, utility, and their ability to showcase a brand’s personality.
Demand Drivers for Lanyards in the UK
The UK lanyard market has seen a significant upsurge in recent years, driven by a variety of factors. Let’s delve deeper into these key demand drivers:
Corporate Sector
The corporate sector forms one of the major consumer bases for lanyards in the UK. Businesses use lanyards as an effective tool for brand visibility, ensuring their logo and message are seen by a wide audience.
Furthermore, in a professional environment, lanyards serve the practical purpose of carrying identification badges, access cards, or keys, ensuring a hands-free solution for employees. This dual functionality of promotion and utility makes lanyards an integral part of the corporate culture.
Educational Institutions
Educational institutions, from schools to universities, form another significant demand driver for lanyards in the UK. Schools frequently use lanyards as an identification tool for both students and staff, increasing the level of security on campus. Universities often distribute lanyards during open days, campus tours, or graduations, as they serve as a memorable keepsake for prospective students or proud graduates.
In both scenarios, lanyards are valued for their practicality and their ability to foster a sense of belonging and community.
Entertainment Industry
The entertainment industry, including music festivals, trade shows, and conferences, heavily relies on lanyards for ticketing and access control. Lanyards make it easy for event staff to quickly identify attendees, while also providing a convenient way for participants to keep their tickets, passes, or badges readily accessible.
Furthermore, event-themed lanyards can act as souvenirs, adding to the attendees’ overall experience.
Healthcare Sector
In the healthcare sector, lanyards serve a critical role in maintaining security and identification. From hospital staff to visitors, everyone can be required to display their ID badges or access cards visibly, making lanyards an essential accessory.
Moreover, lanyards can hold other necessary tools, such as pens or small flashlights, adding to their utility. In an environment where quick access and clear identification can make a difference, the importance of lanyards is hard to overstate.
What is the Most Popular Lanyard Size?
The most popular lanyard size typically is 1 inch (25mm) in width and about 36 inches (914mm) in length, providing ample space for branding while ensuring comfort for the wearer.
However, the preferred size can vary depending on the specific requirements of the application, such as whether the lanyard is to be used for holding an ID card, keys, or a smartphone. Lanyard Factory offers a range of sizes and customisation options to cater to these diverse needs.
Are Lanyards Still in Style?
Despite the increasing digitisation, lanyards remain very much in style. They’ve proven their resilience by adapting to the changing trends and consumer preferences. Today, lanyards are available in various materials, designs, and colours, making them a stylish accessory in addition to their practical use. Furthermore, many businesses and organisations choose lanyards as eco-friendly promotional items, aligning with the growing trend of sustainability.
What Types of Lanyards are Available?
The lanyard market offers a diverse range of products to cater to various needs and preferences. Here’s a look at some of the common types of lanyards you can find:
Polyester Lanyards
Polyester lanyards are the most popular type due to their durability and affordability. They offer high-quality printing results, making them ideal for detailed logos and text. They are comfortable, resistant to wear and tear, and come in a variety of colours.
Nylon Lanyards
Nylon lanyards are known for their shiny finish and smooth texture. They are thicker and more durable than polyester, making them a high-end choice. Their smooth surface is perfect for silk-screen printing, providing a premium look.
Woven Lanyards
Woven lanyards offer an elegant and professional look. They are made by weaving your text or logo into the lanyard material, making them a durable option. However, they may not be suitable for complex or detailed designs.
Tubular Lanyards
Tubular lanyards are made from tube-stitched polyester twill fabric, giving them a shoelace-like appearance. They are cost-effective, and don’t compromise on quality or durability. These lanyards are ideal for simple text and logos.
Eco-friendly Lanyards
Eco-friendly lanyards are made from materials like bamboo fibre, organic cotton, or recycled PET plastic. They are a popular choice for organisations looking to showcase their commitment to sustainability.
Retractable Badge Lanyards
These lanyards feature a retractable reel that allows the attached ID card or key to be extended for use without removing the lanyard. They offer great convenience, especially in environments where ID cards need to be swiped or scanned frequently.
UK lanyard suppliers, including Lanyard Factory, offer these and many other types of lanyards, ensuring a variety that caters to every need and style.
Lanyard Factory: Your Premier UK Lanyard Suppliers
Lanyards continue to reign as a popular choice for businesses and individuals in the UK, offering a blend of practicality and style. From the most popular lanyard size to the trendiness of lanyards, it is clear that these versatile accessories are more than just a trend; they are a staple in personal organisation and brand promotion.
In this ever-evolving market, Lanyard Factory, one of the leading UK lanyard suppliers, is committed to staying at the forefront, providing superior-quality lanyards tailored to your needs. Whether you’re planning a corporate event, a trade show, or simply need a stylish and functional accessory for everyday use, look no further than Lanyard Factory.